LINEN IN ANCIENT TIMES
Did you know that for millennia, linen has been associated with high civilization?
Linen goes back thousands of years and is one of the oldest textiles known to mankind. History has proved that linen can withstand years of wear and tear and is the strongest natural fiber. Linen has made its way through ages and geographical boundaries, and has evolved from being used in bandages to being a sign of aristocracy.
Considered to be a noble fabric, a symbol of light and purity – Linen was an investment. One of the strongest textiles, it withstood the test of time and is synonymous with high end fashion in modern times.
LINEN IN EUROPE
Did you know that linen is the only plant textile fibre that actually originates in Europe?
Temperate oceanic climate and a rich soil characterizes the best flax growing soil in Europe. The long coastal belt has had a history of growing flax and producing the finest linen known to mankind. A magical balance of rain, cold and morning dew, in the lush green meadows of western Europe create for the ideal environment that leads to production of best flax fibers in the world.
Cultivation of Linen began thousands of years ago and through centuries, practice of making finest linen has become increasingly refined with more revolutionary innovations producing finer weaves than ever before and elevating the naturally breathable fabric to premium wear of modern times.
European flax cannot be duplicated anywhere else on the planet. Ask any fabric connoisseur! European linen fabric is one of its kind.
EUROPEAN LINEN IN INDIA
Although the world was familiar with the elegance and nobility of the quality of linen by the 20th century, this incredible fabric arrived in India with the help of Jaya Shree Textiles, 2 years after Indian independence.
For decades Jaya Shree Textiles under the name Linen Club has created the finest, most fashionable linen through advanced European technology and using high quality flax from Belgium and France. An untiring dedication to brilliance, passion for this magical fibre and a fulfilling partnership with European Confederation of Linen and hemp (CELC) cemented Linen Club’s position as India’s No 1 linen brand.
Linen is known for its longevity. It outlasts other fabrics, uses fewer resources and is kind to the environment. Linen comes from Flax plant that is a resilient plant and needs few or no pesticide or fertilizers to grow, requires less water and is also reported to have low toxic risks for aquatic life. We at Linen club, believe in creating classic pieces with minimal impact on the planet.
At our manufacturing plant, JayaShree Textiles, we’ve taken multiple steps to ensure a truly sustainable product offering. We’ve innovated on this sustainable fabric through our Wealth-Out-Of-Waste (WOW) programme. It upcycles flax waste to create blended yarn and linen rich fabric blends, as well as ready-to-wear apparel.